Privacy Policy
Last updated: December 2024
This Privacy Policy describes how Ovols ("we," "us," or "our") collects, uses, and shares information when you visit our website ovols.com (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We collect information you provide directly to us, such as when you connect your wallet, participate in community activities, or contact us. We also automatically collect certain information when you visit our Site, including usage data and device information.
Analytics & Usage Data
We use Google Analytics 4 ("GA4") to understand how visitors interact with our website. GA4 collects information such as pages visited, time on site, device type, browser type, approximate location (city/region), and interaction events (for example: page views, button clicks, form submissions, and link clicks).
Google Analytics processes this data using cookies and similar technologies. The information collected may be transmitted to and stored by Google on servers in the United States.
We have configured Google Analytics with IP anonymization where applicable and have set data retention controls to automatically delete user-level and event-level data after 14 months.
Event Tracking
We track interaction-based events to measure website performance and user engagement. These events may include:
- Page views
- Button clicks
- Wallet connection attempts
- Navigation interactions
- External link clicks
These events are used strictly for analytics, performance measurement, and optimization purposes.
Microsoft Clarity
We partner with Microsoft Clarity to capture how users interact with our website through behavioral metrics, heatmaps, and session recordings. This data helps us understand usage patterns, improve site functionality, enhance user experience, and optimize our services.
Website usage data is collected using first- and third-party cookies and other tracking technologies. This information may also be used for security, fraud prevention, and marketing purposes.
By using our website, you consent to the collection and use of data by us and Microsoft Clarity as described above. For more information on how Microsoft collects and processes data, please review the Microsoft Privacy Statement.
Advertising & Remarketing
We may use Google Ads and related remarketing services to promote our services across the web. These services use cookies and similar technologies to display ads to users who have previously visited our website.
Google may use information about visits to this and other websites to provide relevant advertisements based on user interests.
Users can opt out of Google's use of advertising cookies by visiting: https://adssettings.google.com
Data Retention
Analytics and event data collected through Google Analytics is retained for 14 months, after which it is automatically deleted. Marketing attribution data is retained only as long as necessary for business and reporting purposes, unless a longer retention period is required by law.
Blockchain & Wallet Data
When you connect your Solana wallet to our Site, we may access your public wallet address to verify NFT ownership and enable evolution features. We do not store private keys or seed phrases. All blockchain transactions are processed directly on the Solana network and are publicly visible.
Please note that blockchain transactions are immutable and cannot be deleted or modified once confirmed.
Your Choices & Opt-Out Options
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
You may also manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.
Third-Party Links
Our Site may contain links to third-party websites, including Discord, X (Twitter), Magic Eden, and Tensor. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy, please reach out to us through our Discord community or on X (@OvolsNFT).